Privacy Policy


Effective Date: December 12, 2024

1. Introduction
Big Crunch Inc. ("Company," "we," "us," or "our") provides a platform that enables website publishers ("Publishers") to manage their monetization through header bidding, leveraging Prebid technology, and gain insights through comprehensive revenue analytics. We are committed to protecting the privacy of our users and their site visitors ("End Users"). This Privacy Policy outlines how we collect, use, disclose, and safeguard information in connection with our services.

2. Information We Collect
We collect the following types of information:

(a) Information from Publishers:

  • Account Information: Name, email address, company name, billing details, and login credentials.
  • Website Data: URLs of websites using our services, domain metadata, and configuration settings related to header bidding.

(b) Information from End Users (via Publishers’ Websites):

  • Device and Browser Information: IP address, user agent, device type, operating system, browser type, and screen resolution.
  • Advertising Data: Ad impressions, clicks, bid responses, and related analytics.
  • Cookies and Tracking Technologies: We and our partners use cookies and similar technologies to facilitate header bidding and improve ad performance.

3. How We Use Information
We use collected information for the following purposes:

  • Providing and maintaining our platform and services.
  • Optimizing ad auctions and improving revenue analytics.
  • Personalizing ad experiences for End Users where applicable.
  • Ensuring compliance with applicable laws and industry standards.
  • Preventing fraud, ensuring security, and troubleshooting technical issues.
  • Communicating with Publishers regarding their accounts and services.

4. Data Sharing and Disclosure
We may share information in the following circumstances:

  • With Demand Partners: We share bid request data with demand-side platforms (DSPs), ad exchanges, and advertisers participating in the header bidding process.
  • With Service Providers: We engage third-party vendors to assist in data processing, analytics, and fraud prevention.
  • For Legal Compliance: We may disclose information if required by law, regulatory request, or to protect our legal interests.
  • In Business Transfers: In the event of a merger, acquisition, or asset sale, user information may be transferred.

5. Cookies and Tracking Technologies
Our platform and demand partners use cookies, pixels, and other tracking mechanisms to facilitate targeted advertising and measure ad performance. Publishers can configure cookie settings through their website policies, and End Users may opt out of certain tracking mechanisms through industry opt-out tools (e.g., the Network Advertising Initiative (NAI) and Digital Advertising Alliance (DAA) opt-out programs).

6. Data Retention
We retain Publisher data for as long as necessary to provide services and comply with legal obligations. End User data collected for advertising purposes is retained per industry standards and our contractual agreements with Publishers.

7. End User Choices and Rights
End Users can manage their advertising preferences through browser settings, device settings, or opt-out mechanisms provided by advertising industry bodies. Certain jurisdictions provide End Users with rights to access, delete, or restrict the processing of their data; requests can be directed to the Publisher operating the website where data collection occurs.

8. Security Measures
We implement industry-standard security measures to protect information from unauthorized access, disclosure, or misuse. However, no system can be completely secure, and we encourage Publishers to adopt security best practices.

9. Children's Privacy
Our services are not intended for children under 18 (or other age thresholds as defined by applicable laws). We do not knowingly collect personal information from children.

10. International Data Transfers
If information is transferred outside of the European Economic Area (EEA) or other jurisdictions with data protection laws, we implement appropriate safeguards such as Standard Contractual Clauses (SCCs) or rely on Privacy Shield frameworks where applicable.

11. Changes to this Privacy Policy
We may update this Privacy Policy periodically. Any changes will be posted with an updated effective date. Material changes will be communicated to Publishers through appropriate channels.

12. Contact Information
For any questions about this Privacy Policy or our data practices, please contact us at:
Big Crunch Inc.
1224 Prospect Suite 220, La Jolla, CA 92037
Email: support@bigcrunch.com

This Privacy Policy is designed to be compliant with applicable privacy laws, including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and industry best practices for ad tech privacy compliance.

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