Identity Graph
Stop paying percentage uplift fees or large identity fees. Our built-in identity graph automatically matches users to some of the largest datasets available, returns tokenized HEMs for your ID providers of choice, and includes first-party data enrichment - all at no additional cost.
Core Capabilities
No Uplift Fees
Stop paying percentage-based fees on revenue uplift from identity matching
Automatic User Matching
Connect to largest available datasets with automatic HEM tokenization
First-Party Enrichment (Coming Soon)
Connect your own data for enhanced targeting and personalization
Identity Solution Overview
Identity Costs
Save 100% on identity fees
Data Sources
Integration Features
Identity Matching Dashboard
Monitor identity resolution performance, track match rates, and optimize audience targeting with comprehensive identity analytics.
CPM Performance Over Time
Performance by ID Solution & Source
| Source | ID Solution | CPM | Fill Rate | Revenue |
|---|---|---|---|---|
| Newsletter | UID 2.0 | $4.85 | 94.2% | $12,450 |
| Logged In | UID 2.0 | $4.60 | 92.8% | $8,920 |
| Big Crunch ID Graph | UID 2.0 | $3.25 | 85.3% | $6,840 |
| Unmatched | UID 2.0 | $2.15 | 78.5% | $4,280 |
Complete Identity Resolution
Built-in identity graph with automatic matching, HEM tokenization, and first-party data enrichment - all included at no additional cost.
Zero Additional Fees
Stop paying percentage uplift fees or large monthly identity costs. Our identity graph is built-in and included with the platform at no additional charge.
Automatic User Matching
Connect to some of the largest datasets available with automatic HEM tokenization for your ID providers. No manual configuration or data onboarding required.
First-Party Data Enhancement
Connect your own CRM data, customer databases, and behavioral signals for enhanced targeting and personalization. No-Code integration with real-time updates.
Privacy Compliant
GDPR, CCPA compliant with automatic consent management
Real-time Processing
Sub-second identity resolution and data enrichment
Cross-Device Tracking
Link users across devices and platforms for unified view
ID Provider Integration
Works with all major ID providers and SSPs
Stop Paying Identity Taxes
Most identity solutions charge 10-25% of your revenue uplift or thousands per month in fees. Our identity graph is built into the platform and costs nothing extra - saving you tens of thousands annually while providing superior match rates.
0%
Revenue sharing fees
$0
Monthly identity costs
50%
Match Up To Half of Your Inventory
Let's optimize your ad operations together
Join publishers who streamline their ad management with our comprehensive platform
Questions? Check our documentation or contact support