Your top questions, answered
Clarity for every publisher
Curious about how our platform simplifies ad ops, boosts your revenue, and puts you in control? You're in the right spot—find answers to the most common questions from publishers like you.
What's With The Name?
Big Crunch
With the introduction of header bidding, the level of complexity in ad tech exploded like the Big Bang. For many publishers, their core competency was never technology so the pace of innovation began to outpace internal capabilities.
Thousands of companies sprung up. Each trying to solve for a single technical area within the ecosystem. Instead of making operations easier, the result was even more complexity for publishers to deal with. Additional spin-offs followed, capitalizing on inefficiencies and knowledge fragmentation amongst publishers and advertisers. Each one of these vendors added more fees that have squeezed the bottom line of publishers, creating an existential threat to their businesses.
We feel the industry is approaching a tipping point, where it will begin to collapse under the weight if its own complexity, a Big Crunch. Our aim is to prevent this from happening by building products that can help restore some of the balance and deliver the results that both publishers and advertisers need to thrive. No gimmicks, only real, tangible solutions.
Getting Started
How fast can I get started?
You can launch in just a few days. Our self-serve onboarding is simple, and our experts are here to help whenever you need it—no tech headaches, no waiting.
Can I migrate from my current provider?
Yes, we've helped hundreds of publishers migrate seamlessly. Our team handles the technical transition while ensuring zero revenue disruption during the switch.
Is there a minimum traffic requirement?
No minimums. Whether you're serving 1 million or 1 billion impressions per month, you get the same powerful features and transparent pricing.
Can I test before switching completely?
Absolutely. Start with a subset of your traffic, run A/B tests, or use our 30-day free trial. We're confident you'll see better results at lower cost.
Features
Which ad formats can I use?
All major display formats are supported—lazy-load, refresh, adhesion, and custom units. Easily set up and optimize everything from your dashboard.
What analytics and reporting are available?
Real-time streaming analytics with content performance data, revenue metrics, and audience insights. Export any data you need, create custom dashboards, and integrate with your BI tools.
How do you handle privacy and consent?
Built-in CMP for GDPR, CCPA, and global privacy laws. Automated consent flows, granular controls, and full IAB TCF 2.2 compliance—all included at no extra charge.
Integration
Can I connect my own demand partners?
Yes! Plug in Prebid, Amazon Publisher Services, Google Ad Manager, and Ad Exchange. Integrate top ID partners for seamless identity resolution.
What about header bidding and prebid?
Full Prebid support with all adapters included. We handle wrapper configuration, timeout optimization, and bid caching—everything runs on our infrastructure at no extra cost.
Billing
Do I need to sign a contract?
No long-term contracts or commitments. Pay a flat monthly fee plus a clear CPM, and cancel anytime—no hidden terms.
How is the pricing structured?
It's straightforward: $250 per month plus $0.015 CPM. No surprise fees, no revenue share, and all features included.
Platform
How does Big Crunch compare to other platforms?
We offer all the features of traditional ad management platforms at 70-90% lower cost. No revenue shares, no feature gating, just transparent pricing with everything included.
What if I need custom features?
Our platform is highly configurable, and we're constantly adding features based on publisher feedback. Custom development is available for enterprise needs.
How reliable is the platform?
99.99% uptime SLA with global CDN delivery. Built on modern cloud infrastructure with auto-scaling, redundancy, and real-time monitoring.
Support
What support do I get?
You'll have access to experienced ad-ops pros who've managed huge inventories. Whether you need advice or troubleshooting, real help is always available.
Still have questions?
Our team of ad ops experts is here to help. Get personalized answers and see how Big Crunch can transform your revenue.
Uptime SLA
Expert Support
Average Setup Time
Setup Fees