Why We Built Big Crunch
A platform built from scratch to help save the open web
For the open web to sustain, advertising must become more performant for marketers and monetization easier for publishers. Big Crunch delivers both.
We're building the next generation of ad serving infrastructure, a unified platform replacing Google Ad Manager and traditional programmatic service providers. For advertisers: full auction transparency and direct supply paths to clearly see, trust, and optimize inventory. For publishers: a comprehensive platform eliminating vendor complexity and cost.
Legacy platforms are saddled with expensive infrastructure, bloated teams, and technical debt. Publishers navigate a fragmented ecosystem of overlapping vendors that extract hundreds of millions of dollars while delivering diminishing returns. Big Crunch's modern architecture delivers the performance without the waste; a platform helping publishers regain control while providing full transparency and value to advertisers.
Programmatic revenue managed
Building ad tech since 2015
Website Portfolio and Platform Exit
Built for massive scale
Our Core Principles
Radical Simplicity
Complex systems extract value. Simple systems deliver it. We've eliminated unnecessary complexity at every level, from our interface to our pricing model.
True Cost Pricing
Our pricing reflects what it actually costs to run modern infrastructure, not what the market will bear. No hidden fees, no revenue shares, no surprises.
Modern Architecture
Built on cutting-edge technology without decades of technical debt. This isn't a retrofit of old systems—it's what you'd build starting today.
Publisher First
Every decision we make prioritizes publisher success. We succeed when you succeed, not by extracting maximum value from your business.
Full Transparency
No black boxes. Understand exactly how your revenue flows, what everything costs, and why decisions are made. Your data, your control.
No Lock-in
Month-to-month contracts, easy data export, and ownership of your demand relationships. We earn your business every day, not through contracts.
The Problem We're Solving
Unsustainable Economics
Publishers are caught between declining CPMs and rising platform costs. Traditional ad tech vendors take 30-50% of revenue through various fees, leaving publishers with less each year while costs continue to rise.
Vendor Sprawl
The average publisher works with 10-20 different vendors, each taking their cut, adding complexity, and slowing down sites. Integration challenges and vendor management consume resources that should focus on content and audience.
Legacy Technology
Most ad platforms are built on technology from the 2000s, patched and extended over decades. This technical debt results in poor performance, limited features, and high operational costs that get passed to publishers.
Misaligned Incentives
Traditional platforms profit from complexity and lock-in. They have no incentive to simplify or reduce costs because their business model depends on extracting maximum value, not delivering it.
Our Solution
Big Crunch is what happens when you start fresh with today's technology and a clear mission: help publishers thrive, not just survive. We've eliminated the bloat, simplified the complex, and priced our platform based on actual costs, not market extraction.
One Platform, Everything You Need
Instead of juggling dozens of vendors, Big Crunch provides a complete solution: ad serving, programmatic management, analytics, identity, consent management, and more. All integrated, all working together, all from one team.
Built for Today, Ready for Tomorrow
Our platform runs on modern cloud infrastructure with no legacy baggage. This means faster performance, lower costs, and the ability to innovate quickly as the industry evolves.
Aligned Incentives
We succeed when you succeed. Our flat-rate pricing means we're incentivized to help you grow revenue, not extract more fees. Your success is literally our business model.
Meet the Big Crunch Team
The founding team behind Big Crunch has been building scalable ad tech for over a decade.
Proper Media Legacy
We built Proper Media into one of the largest ad management companies in the industry, managing over $150M in annual programmatic revenue for 100+ premium publishers before acquisition by a major SSP.
Publisher Operations
Our team has acquired, operated, and turned around some of the internet's most iconic brands including Snopes, TvTropes, and Salon. We took them from the brink of bankruptcy to significant profitability through complete operational overhauls.
Publishers are burnt out from constant pitches from monetization platforms. We get it. Everyone in this space claims to boost revenue and offer the best technology. In reality, everyone is building the same thing: Prebid wrapper, config UI, and analytics of varying quality.
Publishers already lose a huge chunk of each ad dollar to the supply chain. It's no longer sustainable to pay current SaaS fees or revenue shares on top of that. We built Big Crunch to change this, delivering everything publishers need at a fraction of the cost.
Ready to Take Back Control?
Join forward-thinking publishers who are simplifying their operations and keeping more of their revenue.