Frequently asked questions
Everything you need to know about the platform, pricing, and getting started.
How fast can I get started?
Minutes. Sign up, drop in a single script tag, and you're live. No engineering resources required, no lengthy onboarding process. Our self-serve dashboard walks you through everything, and our team is available if you need a hand.
How is the pricing structured?
Two simple tiers: Self-Serve at $0.015 CPM (you manage your own ad ops) or Fully Managed at $0.03 CPM (our team handles everything). No surprise fees, no revenue share, and every feature is included in both tiers - identity resolution, analytics, privacy tools, and more. Volume discounts are available for publishers serving over 1 billion impressions.
Do I need to sign a contract?
No long-term contracts. Pay a clear CPM based on usage and cancel anytime. No penalties, no lock-in, no minimums.
Can Big Crunch replace Google Ad Manager?
Yes. Big Crunch is a modern GAM alternative. You get the same direct campaign trafficking - line items, targeting, pacing, and reporting - without the serving fees, revenue shares, or Google dependency. Migration is straightforward and our team can help ensure a seamless transition.
What does the AI agent actually do?
It monitors your properties around the clock - revenue, fill rates, CPMs, viewability, demand partner performance, and Core Web Vitals. When it detects an issue or opportunity, it can act automatically (floor price adjustments, refresh tuning, traffic shaping) and communicates what it did and why via Slack, email, or your dashboard in plain language.
Which ad formats are supported?
Display, video, native, sticky, adhesion, and custom units - all with built-in lazy loading and viewability-aware smart refresh. Desktop and mobile optimized out of the box.
Can I connect my own demand partners?
Yes. Full Prebid.js support with all adapters, Amazon TAM, Google Ad Exchange, and direct sold campaigns - all managed through a unified auction. Bring your existing demand relationships or leverage ours.
What about identity resolution?
Deterministic and probabilistic identity resolution with UID2 tokenization is included at no additional cost. Most identity vendors charge 10-25% of revenue uplift or thousands per month. With Big Crunch, it's built in - 250M+ records, 80-90% match rates, zero extra fees.
Can I migrate from my current provider?
Yes. Whether you're coming from GAM, another managed service, or a DIY Prebid setup, our team handles the technical transition. We run in parallel during the switch to ensure zero revenue disruption.
Is there a minimum traffic requirement?
No minimums. Whether you're serving 1 million or 1 billion impressions per month, you get the same features and the same pricing structure.
How do you handle privacy and consent?
Our built-in CMP is registered with IAB Europe under the Transparency & Consent Framework (CMP ID 501) and covers GDPR, CCPA, TCF 2.3, and GPP with automated consent flows and geo-targeted rules. It's lightweight, configurable without code, and included at no extra charge.
What analytics are available?
Streaming analytics with roughly 10-second data latency. Revenue, content performance, and audience metrics across every dimension. Role-based dashboards for ad ops, yield, accounting, and executive teams. No-code custom report builder with scheduled exports via PDF, CSV, or API.
Do I own my data?
100%. Your data is yours - full access via dashboard, API, and exports. No walled gardens, no data lock-in. If you ever leave, you take everything with you.
How reliable is the platform?
99.9% uptime SLA with ad decisioning served from the edge on a global CDN. Built on modern cloud infrastructure with auto-scaling and real-time monitoring.
What support do I get?
Both tiers include access to experienced ad ops professionals. Fully Managed customers get a dedicated team handling yield optimization, monitoring, and priority support. Self-Serve customers get email and chat support with the same expertise behind it.
What's with the name?
After the Big Bang of header bidding, ad tech complexity exploded. Thousands of vendors, each adding fees and fragmentation. We believe the industry is approaching a tipping point - a Big Crunch. We're building the platform to consolidate it all back down.