Key-Values

Configure custom key-value pairs to pass additional data to Big Crunch for targeting and reporting purposes.

Initialize BCLighthouseTag

Place above the general Big Crunch script to ensure variables are defined before Big Crunch code loads.

First, initialize the BCLighthouseTag variables:

window.BCLighthouseTag = window.BCLighthouseTag || {};
window.BCLighthouseTag.cmd = window.BCLighthouseTag.cmd || [];

Set Account Type

Set acct_type to be passed into Big Crunch reporting:

window.BCLighthouseTag.metadata = {
  acct_type: "subscriber",
};

Available Account Type Values

guest - Non-authenticated visitor
logged_in - Authenticated user
paid - User with paid subscription
subscriber - Newsletter or content subscriber
free - Free account holder

Use Cases

Account type tracking enables:

Audience Segmentation - Analyze behavior by user type
Revenue Analysis - Compare monetization across user segments
Content Strategy - Understand which content resonates with each audience
Subscription Optimization - Track conversion funnels from guest to paid

Google Ad Manager Key Values

Set key-values for GAM key-value reporting and targeting.

Key-values must also be created within Google Ad Manager for reporting and targeting to work properly.

window.BCLighthouseTag.cmd.push(function () {
  BCLighthouseTag.setTargeting("website", "bigcrunch.com");
  BCLighthouseTag.setTargeting("acct_type", "subscriber");
});

Common Google Ad Manager Key-Value Examples

window.BCLighthouseTag.cmd.push(function () {
  // Website identifier
  BCLighthouseTag.setTargeting("website", "bigcrunch.com");

  // User account type
  BCLighthouseTag.setTargeting("acct_type", "subscriber");

  // Content category
  BCLighthouseTag.setTargeting("category", "sports");

  // Page type
  BCLighthouseTag.setTargeting("page_type", "article");

  // Author
  BCLighthouseTag.setTargeting("author", "john-smith");
});

Complete Example

// 1. Initialize BCLighthouseTag
window.BCLighthouseTag = window.BCLighthouseTag || {};
window.BCLighthouseTag.cmd = window.BCLighthouseTag.cmd || [];

// 2. Set Big Crunch metadata
window.BCLighthouseTag.metadata = {
  acct_type: "subscriber",
};

// 3. Set GAM targeting
window.BCLighthouseTag.cmd.push(function () {
  BCLighthouseTag.setTargeting("website", "bigcrunch.com");
  BCLighthouseTag.setTargeting("acct_type", "subscriber");
  BCLighthouseTag.setTargeting("category", "sports");
});

// 4. Load Big Crunch script (see Installation)

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