Dimensions

Attributes to group and filter your data

Quick Reference

Category	Fields
Time	1 minute, 5 minutes, 15 minutes, 30 minutes, 1 hour, 2 hours, 4 hours, Date, Week, Month, Quarter, Year
Time elements	Minute, Hour, Day of week, Day of month, Week, Month
Platform	Browser, Device, Operating system, Property ID, Property name
Geography	Country, Region
Page	Domain, Page url, Session depth
User	Account type, DII source, User type
Content	Author, Category, Tags, Page tags , Page title, Modified date, Modified time, Published date, Published time
Attribution	Google click ID, Facebook click ID, UTM campaign, UTM content, UTM medium, UTM source, UTM term
Traffic source	Session medium, Session medium (all), Session source
Ad delivery	Bidder, Creative size, Demand channel, Media type, Advertiser, Advertiser ID, Campaign, Campaign ID, Line item, Line item ID, Creative, Creative ID
Ad inventory	Ad unit, Ad unit ID, Refresh count
Versions	Config version, Payload version

Field	Description
1 minute	Groups data by 1-minute intervals for granular real-time analysis
5 minutes	Groups data by 5-minute intervals for detailed short-term trends
15 minutes	Groups data by 15-minute intervals for hourly pattern analysis
30 minutes	Groups data by 30-minute intervals for half-hourly reporting
1 hour	Groups data by hourly intervals for intraday performance analysis
2 hours	Groups data by 2-hour intervals for broader day-part analysis
4 hours	Groups data by 4-hour intervals for day-part performance tracking
Date	Groups data by day for daily performance comparisons
Week	Groups data by week (Monday start) for weekly trend analysis
Month	Groups data by month for monthly performance tracking
Quarter	Groups data by quarter for quarterly business reporting
Year	Groups data by year for year-over-year comparisons

Field	Description
Minute	The minute of the hour (0-59) when the event occurred
Hour	The hour of the day (0-23) when the event occurred, useful for analyzing hourly patterns
Day of week	The day of the week (1-7, Monday-Sunday) to analyze weekly patterns
Day of month	The day of the month (1-31) when the event occurred
Week	The week number of the year (1-52) for comparing performance across weeks
Month	The month of the year (1-12) when the event occurred

Field	Description
Browser	The web browser used by the visitor (e.g., Chrome, Firefox, Safari)
Device	The type of device (desktop, mobile, tablet) used to access the content
Operating system	The operating system of the visitor's device (e.g., Windows, macOS, iOS, Android)
Property ID	The unique identifier for the website or property
Property name	The friendly name of the website or property

Field	Description
Country	The country where the visitor is located, based on IP address
Region	The state, province, or region where the visitor is located

Field	Description
Domain	The domain of the page URL
Page url	The query parameters in the URL (everything after the ? symbol)
Session depth	The number of pages viewed in the current session

Field	Description
Account type	The type of user account (e.g., free, subscriber, premium)
DII source	The source of deterministic identifiable information for the user
User type	Whether the visitor is new (first visit) or returning

Field	Description
Author	The author who wrote the article or content
Category	The content category or section of the article (e.g., Sports, News, Entertainment)
Tags	Individual content tags or keywords assigned to the article (splits comma-separated tags into separate rows)
Page tags	All content tags or keywords for the article as a comma-separated list
Page title	The title of the page or article
Modified date	The date when the content was last modified (day level)
Modified time	The exact date and time when the content was last modified
Published date	The date when the content was first published (day level)
Published time	The exact date and time when the content was first published

Field	Description
Google click ID	The unique identifier for Google Ads clicks (gclid parameter)
Facebook click ID	The unique identifier for Facebook ad clicks (fbclid parameter)
UTM campaign	The marketing campaign name from UTM tracking parameters
UTM content	Used to differentiate similar content or links within the same ad
UTM medium	The marketing medium (e.g., email, cpc, banner, social)
UTM source	The source of the traffic (e.g., google, newsletter, facebook)
UTM term	The paid search keywords or terms associated with the campaign

Field	Description
Session medium	Simplified traffic medium category (organic, direct, referral, social, newsletter, or other)
Session medium (all)	The raw session medium value showing all traffic medium types
Session source	The specific source that started the session (e.g., google.com, facebook.com)

Field	Description
Bidder	The demand partner or bidder that won the ad auction (e.g., Prebid bidders, Amazon, Google)
Creative size	The dimensions of the ad creative that was displayed (e.g., 300x250, 728x90)
Demand channel	The advertising demand source channel (e.g., Google Ad Exchange, Prebid Header, Amazon)
Media type	The type of advertising demand (e.g., programmatic, direct, house)
Advertiser	The advertiser name from the ad server
Advertiser ID	The Advertiser ID from the ad server
Campaign	The campaign name from the ad server
Campaign ID	The Campaign ID from the ad server
Line item	The line item name from the ad server
Line item ID	The Line item ID from the ad server
Creative	The creative name from the ad server
Creative ID	The Creative ID from the ad server

Field	Description
Ad unit	The Ad unit name
Ad unit ID	The unique identifier for the ad placement on the page
Refresh count	How many times the ad unit has been refreshed (0 = initial load, 1+ = refreshes)

Field	Description
Config version	The version number of the ad configuration that was active
Payload version	The version of the data payload format being used